Product and Market Development
The Product and Market Development Program is designed to expand domestic and international competitiveness by supporting small and medium-sized agricultural producers, agri-businesses and agri-processors to expand their product base or markets through:
Value-added and agri-food processing projects;
Market development activities on PEI; and
Market development activities through intra-jurisdictional projects.
Special consideration will be given to projects which include knowledge adoption, and clean technologies that will upscale innovation. This program will assist the individual needs of small and medium-sized sized enterprises, rather than serve to implement broad strategic initiatives
Quick View
Funding
Amount
Up to 75% of eligable up to $10,000 for investagative travel expenses. up to 75% of eligable expenses up to $30,000
Eligible Applicants
Processors, Farmers, Producer Associations
Eligible
Purposes
Expand domestic and international competitiveness by supporting small and medium-sized agricultural producers, agri-businesses, and agri-processors to grow their product base or access new markets through:
Value-added and agri-food processing projects
Market development activities within Prince Edward Island (PEI)
Market development activities through intra-jurisdictional projects
Examples of Eligible Activities:
Attending a trade show (one time only) for a new market as a visitor (not an exhibitor)
Exploring or conducting investigative travel to new or emerging markets
Hosting incoming buyer missions from export markets to gather market intelligence
Conducting research focused on new or emerging market opportunities
Completing feasibility studies for product delivery
Obtaining translation and legal consultation services for marketing in a new market
Receiving consulting or coaching on applied market research and value chain development
Mentoring or training on PEI product logistics (from farm gate to market)
Commercializing and adopting new products, technologies, practices, or processes
Developing marketing plans
Consulting on market trends and opportunities (both domestic and international)
New Product Development — Eligible Costs Include:
Professional services
Process and recipe development (e.g., food trials, testing, consultant fees)
Equipment for processing, packaging, and labeling (including nutritional information)
Packaging design and initial printing
Brand development and focus groups
Analytical and quality testing
Travel, transportation, and freight
Promotional material design and initial printing
Deadline
to Apply
N/A
Apply for This Funding Program
Explore available grants and funding opportunities designed to support Canadian farmers, producers, and agri-entrepreneurs. Whether you're expanding operations, investing in innovation, or starting fresh, we’ll work with you—helping you bring your vision to life.