Product and Market Development
The Product and Market Development Program is designed to expand domestic and international competitiveness by supporting small and medium-sized agricultural producers, agri-businesses and agri-processors to expand their product base or markets through:
Value-added and agri-food processing projects;
Market development activities on PEI; and
Market development activities through intra-jurisdictional projects.
Special consideration will be given to projects which include knowledge adoption, and clean technologies that will upscale innovation. This program will assist the individual needs of small and medium-sized sized enterprises, rather than serve to implement broad strategic initiatives
Quick View
Funding
Amount
Up to 75% of eligable up to $10,000 for investagative travel expenses. up to 75% of eligable expenses up to $30,000
Eligible Applicants
Processors, Farmers, Producer Associations
Eligible
Purposes
Expand domestic and international competitiveness by supporting small and medium-sized agricultural producers, agri-businesses and agri-processors to expand their product base or markets through:
Value-added and agri-food processing projects;
Market development activities on PEI; and
Market development activities through intra-jurisdictional projects.
Such As:
Attending a trade show (once) for a new market (as a visitor, not exhibitor)
Exploring or conducting investigative travel to new/emerging markets
Hosting incoming buyer missions from export markets to gather market intelligence
Research focused on new/emerging market opportunities
Feasibility studies for product delivery
Translation and legal consultation for marketing in a new market
Consulting or coaching on applied market research and value chain development
Mentoring/training on PEI product logistics (farm gate to market)
Commercialization and adoption of new products, technologies, practices, or processes
Marketing plan development
Consulting on market trends and opportunities (domestic/international)
New Product Development (Eligible Costs Include):
Professional services
Process and recipe development (e.g., food trials, testing, consultant fees)
Equipment for processing, packaging, labelling (including nutritional info)
Packaging design and initial printing
Brand development and focus groups
Analytical and quality testing
Travel, transportation, and freight
Promotional material design and initial printing
Deadline
to Apply
N/A
Apply for This Funding Program
Explore available grants and funding opportunities designed to support Canadian farmers, producers, and agri-entrepreneurs. Whether you're expanding operations, investing in innovation, or starting fresh, we’ll work with you—helping you bring your vision to life.