Market Development Progress

This program helps boost the consumption of Canadian turkey and chicken through industry-led promotional efforts. It differentiates Canadian products by emphasizing food safety, quality, and trusted farming practices.

Eligible funding may support:
• Public campaigns and food service promotions
• Consumer research and branding innovation
• Market expansion and trust-building activities

These activities help increase domestic demand and strengthen sector resilience.

Quick View

Funding Amount

Funding varies per project, with $44 million allocated over 4 years

Eligible Applicants

Farmers

Eligible Purposes

Funding may be used to support domestic market development for Canadian turkey and chicken, including:

• Advertising, in-store demos, food service campaigns, and public trust-building
• Market research, brand strategy adaptation, and packaging innovation
• Outreach to new consumer groups and enhanced promotion of sector-wide initiatives

Additional activities may be eligible if they align with the program’s objectives.

Deadline to Apply

This program is currently closed — sign up for grant alerts to be the first to know when it reopens, and discover other funding opportunities available for your farm today! 

 

Apply for This Funding Program

Explore available grants and funding opportunities designed to support Canadian farmers, producers, and agri-entrepreneurs. Whether you're expanding operations, investing in innovation, or starting fresh, we’ll work with you—helping you bring your vision to life.

 
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