AgriMarketing
The AgriMarketing Program is a $129.97-million program under the Sustainable Canadian Agricultural Partnership (Sustainable CAP).The program aims to increase and diversify exports to global markets and seize market opportunities via industry-led promotional activities to differentiate Canadian products and producers, by leveraging Canada's reputation for high-quality and safe food. The program supports a wide range of agricultural sectors, such as:field crops, fish and seafood, food and beverage, horticulture, livestock.
Quick View
Funding
Amount
Up to $2M
Funding %:
50%-70% depending on where the majority of the business is owned
Eligible Applicants
Farmers, Processors,
Eligible
Purposes
Increase and diversify exports to free trade and emerging markets, boost visibility of Canadian products globally, and strengthen exporters' ability to seize market opportunities.
Such As:
Advertising and Promotion: Industry-wide advertising, in-store and food service promotions, and product demonstrations for buyers (businesses and consumers).
Missions: Incoming, outgoing, and exploratory missions for market development and trade.
Market Research: Research aligning with program objectives.
Technical Training: Training for buyers on Canadian products and product handling.
Trade Seminars: Seminars on Canadian agriculture, agri-food, fish, and seafood products.
Industry Advocacy: Industry-to-industry trade advocacy.
Trade Shows and Conferences: Participation in signature trade shows, industry meetings, and conferences.
Indigenous Market Development: Market research, capacity building, and development for Indigenous recipients.
Indigenous Knowledge Sharing: Activities involving Indigenous knowledge sharing in agriculture and food systems (traditional and modern practices).
Deadline
to Apply
May 30th,2025
Apply for This Funding Program
Explore available grants and funding opportunities designed to support Canadian farmers, producers, and agri-entrepreneurs. Whether you're expanding operations, investing in innovation, or starting fresh, we’ll work with you—helping you bring your vision to life.